Companies also have to recognise the comparative youth of Chinese buyers, as 70% of Class A consumer

More specifically, the report identified a new generation of Chinese consumers, status hunters, mirroring their European and American peers by desiring strong brand narratives that imbue products with unique values.
discount cruise disney You cannot overestimate the obsession with the Hermès discount cruise disney Birkin bag in China right now. People travel the globe looking for brands that epitomise rarity in order to demonstrate their own status, said George Morgan-Grenville, founder discount cruise disney of Red Savannah, the bespoke discount cruise disney travel company.
China is the key driver of global luxury. The country has an estimated 250m people defined as buyers of luxury who are following the Western trend of spending for experiences in their travel preferences, discount cruise disney said Doris Goh, VP, sales and marketing, Alila Hotels and Resorts.
They can be extremely frugal, Alison Gilmore, ILTMs exhibition director, said. They may be making a £50,000 booking but they will shop around discount cruise disney and go to the travel agent down the road if he can offer the package for £50 less.
Companies also have to recognise the comparative youth of Chinese buyers, as 70% of Class A consumers, with an average gross salary 200% higher than the norm, are less than 50 years old, versus 50% in the US.
Similarly, Gabriela Henrichwark, group marketing director, COMO Hotels and Resorts, reported that the explosion of social sites like Sina Weibo, Twitter and Trip Advisor is influencing choices in China and elsewhere.
The result is an incredible transparency for products, services and experiences. Whether they are looking for a handbag in Paris or a week in the Maldives, consumers can make an informed decision on all purchases, she said.